Target’s VP Talks Brand Power with Andy Cohen

Andy Cohen

Photo from A Bullseye View

In addition to being a globally recognized store, Target maintains several interesting blogs on newsworthy topics as well as intriguing interviews. Recently of note was interview between Target Vice President Vidula Bal and one of TV’s best known hosts, Andy Cohen, on the Outer Spaces stage.

In the interview, which can be found at full length here, Cohen shares his opinions on what it means to create an authentic brand. He explains that his television career began as an intern on a CBS morning news show. Eventually, he earned a position as head of programming at a now-extinct channel called Trio and that led him to his career at Bravo. What started as a blog blossomed into interviews and after-shows with the reality show stars, and eventually became Watch What Happens Live.

On building an iconic brand, he said:

“There’s a need for innovation, and the secret to creating novelty is knowing your brand. When you really understand your brand, there’s so much freedom to cut through the clutter and focus on making the things that your guests, admirers and fans will love. For me, personal brand is something that needs to come naturally. And that’s a good thing, because after all these years, Watch What Happens: Live is the most real iteration of my personality. If it feels like I’m trying too hard, it won’t work.”

Cohen also told Bal that most of his great projects were the result of great teamwork. He recommends being open to everyone’s ideas to create the best work environment.

This post was inspired by a recent dumpster delivery to a Target in South Carolina.