Target Will Retire Beloved Brands, But Add New Ones to the Mix

Target StoreRoll-Off Dumpster Direct is proud of the relationships we have built with various clients. Over the years, we have had the pleasure of working with several Target stores along the East Coast.

We are excited about Target’s upcoming changes that will help evolve the store to keep up with the changing times.

New Brands

Target is doing away with beloved brands, including Mossimo, Merona, Cherokee, and Circo. 

In their place, Target is introducing new brands:

  • A New Day, women’s apparel
  • Goodfellow & Co, men’s apparel
  • JoyLab, athletic wear
  • Project 62, home decor

What’s the Reason for the Changes?

In an interview Mark Tritton, Target’s executive VP and chief merchandising officer, said the brands were performing well, but Target executives saw a chance to create a distinctive personality for their store.

Roughly one year ago, Target launched Cat & Jack, a children’s clothing line. Even though their other kids’ brands were performing well, like Cherokee and Circo, launching Cat & Jack had excellent results. Since the new branding, customers feel more loyal to and have a newly established preference for Target.

Executives are hoping to keep the ball rolling by creating some new branding.

New Store Layouts

In 2017, Target plans to remodel 110 stores. The first new style store will make its debut in the Houston suburbs this October.

The most notable difference in the new style stores is the dual entrances–one that offers seasonal displays for a more leisurely experience, and one for picking up online orders for those looking to get in and out quickly.

The quick section will also feature a “last minute” area where guests can pick up essentials like lunchboxes and snacks during back to school, or greeting cards and flowers during mother’s day.

We can’t wait to see these updates take shape!