Chick-fil-A Makes a Chicken-Marketing Move

ChickFilAYou may think you have zero options when looking for a healthier fast food option. This may seem like an oxymoron, but Chick-fil-A is doing something that will technically make its food healthier in the eyes of many. And our recent delivery to a location in Fredericksburg, VA opened our eyes to this great news.

In February, Chick-fil-A announced that it will be serving chicken raised without antibiotics. The phase-out will happen over the next 5 years. In doing so, the chain will be joining a wave of fast food restaurants, like Chipotle, concerned with the quality of meat being served.

Unfortunately, it has been commonplace to feed farm animals antibiotics so that they gain weight and end up making more meat for consumption. However, these antibiotics cause us to get ill and are becoming more and more difficult to treat. You may be thinking that Chick-fil-A is making this move as part of an effort to better American health — not quite.

Chick-fil-A has stated that the motivation to move to antibiotic-free chicken was purely the customer demand. According to NPR, the restaurant has been noticing this demand for a while and decided to capitalize on it. While we may never see the day where fast food restaurants are genuinely concerned with public health, it is refreshing to know that public is becoming more informed about food quality and demanding better.

What do you think? Let us know!